Website Grasmere Gingerbread

Hours of Work: Part-time hours worked over 3 or 4 days per week (flexible start / finish times to work around school hours).

Rate of Pay: £29,500 – £35,000 per annum pro rata
Salary will be commensurate with relevant experience, skills and applicable qualification(s), plus benefits* see below

Main Purpose of Job: To fully embrace the company’s ethos and brand enabling the development and growth in all areas of the business through creative and dynamic sales and marketing activity across the marketing mix.

Ultimately responsible to: The Directors

Reporting directly to: Head of Marketing & Sales
Internal Liaison: Marketing & Sales team, ecommerce, (dispatch), procurement, production, retail operations and finance.
External Liaison: Media, website developers, designers, printers & marketing associates, tourism and food organisations, PR, photographers, copywriters and relevant agencies, customers, corporate clients and potential stakeholders.

Main tasks of the job:


• Manage and coordinate all marketing, advertising and promotional activities;
• Work with the Head of Marketing and Sales to identify and implement opportunities within the overall marketing plan to meet the company’s objectives;
• Organise and attend business and public events;
• Produce reports as directed by the Head of Marketing and Sales;
• Execute digital marketing advertising campaigns on Meta Business Suite;
• Collaborate with the Social Media and Digital Executive on online campaigns;
• Coordinate with external agencies for Google Ads and monitor using GA4;
• Provide support to members of the Marketing and Sales team and cover when required;


• Support the Sales & Merchandising Manager on seasonal campaigns;
• Work collaboratively with the Marketing and Sales team on future campaigns to further sales and promotions;
• Understand and react to sales reports across different mediums and link to marketing activity;
• Effectively communicate the launch of new products and related campaigns internally and externally;
• Work with the Sales & Merchandising Manager with large, bespoke, and B2B orders;
• Be proactive and reactive to sales opportunities.

Tourism and international marketing:

• Promote Grasmere Gingerbread® to international market through forums, networking, and assets;
• Promote The Grasmere Gingerbread Shop as a visitor attraction within the wider tourism sector;
• Host international VIP visits;
• Research and develop international markets to increase brand awareness and sales.

Events management:

• Support the Sales Ambassador in the development of the annual events programme and assist at events when required;
• To ensure the Grasmere Gingerbread® brand is correctly presented to the consumer in line with established guidelines.

The brand:
• Work alongside the Brand & Publishing Manager to embrace the Grasmere Gingerbread® brand and effectively communicate this through all marketing channels;
• Promote Grasmere Gingerbread® brand awareness through research (sourcing) and initiatives subject to Director(s) approval;
• Ensure all brand guidelines are met;
• Identify potential partner brands to collaborate with on new ventures and joint promotional marketing activities in conjunction with the Brand & Publishing Manager.

Essential skills and experience
• Attention to detail is paramount;
• Proven track record of working within Marketing and be able to demonstrate results;
• Print & publications: copywriting, proof reading and an eye for detail;
• Highly effective communicator at all levels, both written and verbal;
• Digital advertising using Meta Business Suite;
• Digital – website maintenance i.e., Microsoft, Campaign monitor, GA4 preferably;
• Branding;
• Excellent time management;
• Able to manage and co-ordinate several projects at once;
• Highly presentable and personable;
• Enthusiastic and creative.

• Qualifications in marketing discipline(s);
• Extensive digital marketing knowledge and/or equivalent qualification;
• Digital – website maintenance i.e., Microsoft, Campaign monitor, GA4 preferably;
• An understanding and appreciation of retail and ecommerce;
• Food and/or Tourism, Heritage background preferable.

Our provision & benefits:
We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park. As part of a successful friendly family business that prides itself on its social responsibility and commitment to the charitable sector, we offer (points 1, 4 & 5) after 3 months’ probationary period, point 2 after one year’s service.
1. Health policy with the option to add family members. Includes a cash back scheme for health and also everyday essentials and luxuries;
2. A day’s pay on your birthday;
3. Free car parking in Grasmere if not resident;
4. ‘My Cumbria Card’ offering discounts for regional attractions and facilities;
5. Staff discount;
6. Paid out-of-work courses benefitting the position;
8. Free refreshments and as much Grasmere Gingerbread® as you can eat.

To note:

• Special confidentiality agreement;
• This on-site position is located within the marketing office in Grasmere;
• At busy times additional working outside normal office hours may be required to meet the demands of the position.

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