Website Grasmere Gingerbread

Hours of Work: Part-time hours worked over 2 or 3 days per week (flexible start / finish times to work around school hours). Rate of Pay: £29,500 – £35,000 per annum, pro rata Salary will be commensurate with relevant experience, skills and applicable qualification(s), plus benefits* see below. Main Purpose of Job: To fully embrace the company’s ethos and brand enabling the development and growth in all areas of the business through creative and dynamic sales and marketing activity across the marketing mix. Ultimately responsible to: The Directors Reporting directly to: Head of Marketing & Sales Internal Liaison: Marketing & Sales team, ecommerce, (dispatch), procurement, production, retail operations and finance. External Liaison: Media, website developers, designers, printers & marketing associates, tourism and food organisations, PR, photographers, copywriters and relevant agencies, customers, corporate clients and potential stakeholders. Main tasks of the job: The brand: • Embrace the Grasmere Gingerbread® brand and effectively communicate this through all marketing channels; • Promote Grasmere Gingerbread® brand awareness through research (sourcing) and initiatives subject to director(s) approval; • Ensure all brand guidelines are met by working with the Stock and Procurement Manager on product development; • Effectively communicate the launch of new products and related campaigns internally and externally; • Identify potential partner brands to collaborate with on new products and joint promotional marketing activities; • Maximise business profile through awards, representations and relevant business classifications. Publishing: • Proof all marketing and sales documentation for both internal and external publications; • Work closely with all members of the Marketing and Sales team to create, print and distribute all promotional literature; • Manage stock levels of all promotional print; • Work closely with the company’s PR agent in respect of press enquiries and support with necessary proofing, distribution and image requests; • Consult with Press Officer over media content/activities and organise any media visits; • Produce reports as directed by the Head of Marketing and Sales; • Provide support to members of the Marketing and Sales team and cover when required; • Photography; respond to requests and organize photographers and shoots. Website and ecommerce: • Maintain the company website and update relevant web pages as and when required; • Develop ecommerce alongside the Technical Manager and Dispatch Manager; • Ensure website is fully functioning, liaising with the Technical Manager and website designers; • Update Grasmere Gingerbread® international websites to fulfill overseas marketing objectives (working with external providers); • Manage international websites. Marketing & Sales • Support the Marketing & Sales team as and when required; • Perform any duties relevant to the department as and when required; • Represent the business at relevant meetings, networking and events. Essential skills • Attention to detail is paramount; • Experience of working within a marketing environment; • Highly experienced in print & publications, copywriting, proof reading and eye for detail; • Highly effective communicator at all levels both written and verbal; • Digital – website maintenance i.e., Microsoft, Campaign monitor, GA4 preferably; • Branding experience or understanding; • Excellent time management; • Able to manage and co-ordinate several projects at once; • Highly presentable and personable; • Enthusiastic and creative. Desirable • Qualifications in marketing discipline(s); • Extensive digital marketing knowledge and/or equivalent qualification; • An understanding and appreciation of retail and ecommerce; • Food and/or Tourism, Heritage background preferable; • Other language skills. Our provision & benefits: We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park. As part of a successful friendly family business that prides itself on its social responsibility and commitment to the charitable sector, we offer (points 1, 4 & 5) after 3 months’ probationary period, point 2 after one year’s service. 1. Health policy with the option to add family members. Includes a cash back scheme for health and everyday essentials and luxuries; 2. A day’s pay on your birthday; 3. Free car parking in Grasmere if not resident; 4. ‘My Cumbria Card’ offering discounts for regional attractions and facilities; 5. Staff discount; 6. Paid out-of-work courses benefitting the position; 8. Free refreshments and as much Grasmere Gingerbread® as you can eat. To note: • Special confidentiality agreement; • This on-site position is located within the marketing office in Grasmere; • At busy times additional working outside normal office hours may be required to meet the demands of the position.

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